“The transactions our clients make are crucial,” said Bert Bruning of Atradius, opening Groeien over de Grens 2025 with a clear message. In a world shaped by geopolitical shifts — from changing US leadership to ongoing conflicts — Dutch businesses must stay agile. Yet despite global uncertainty, Bruning struck a positive note: “Exporters bring energy, smart ideas, and strong logistics. If the news gets you down, talk to an exporter and your day will get better.”
A panel discussion featuring two Dutch entrepreneurs from Philips and Vekoma, alongside representatives from Atradius, OHV, and Invest International, highlighted how export finance plays a key role in enabling international projects, from navigating tariff uncertainties to securing guarantees.
“It’s strange that an established company can’t get financing from regular banks for smaller deals. That’s where this partnership really makes a difference.”
Together, Atradius, OHV, and Invest International function as a one-stop shop, helping Dutch businesses manage risks and unlock financing for exporting (a.o.). For smaller sized transactions starting at €100.000 up to €5 million, OHV and Invest International work hand-in-hand to offer tailored solutions focused on capital good exports. As one panelist put it: “It’s strange that an established company can’t get financing from regular banks for smaller deals. That’s where this partnership really makes a difference.”
From supporting small transactions to enabling complex export deals, these financial instruments play a vital role in helping Dutch companies thrive on the global stage.
The event featured various breakout sessions, including several focused on specific world regions. Each brought together regional experts and entrepreneurs active in those markets. Below are the main opportunities and tips shared for Asia, Africa, the Middle East, and Latin America.
Key takeaways for doing business in Asia
Asia continues to offer strong potential for Dutch exporters, despite growing trade tensions. Countries like Vietnam, India, and Japan are actively seeking reliable partners and high-quality products especially as US-China tariffs reshape global supply chains. European companies are well-positioned to fill that gap.
Opportunities in Asia
- Strengthened EU-Asia trade relations: many Asian countries are actively seeking reliable, alternative trade partners.
- Less competition from US exporters: tariffs make American products more expensive, giving European exporters a price advantage.
- Growing demand for European goods: Asian markets are increasingly interested in high-quality products from Europe.
- Promising export sectors include: machinery, optical equipment, medical instruments, clean energy solutions, and other advanced technologies.
Tips for entrepreneurs looking to do business in Asia
- Work directly with locals: According to a panelist, succeeding in Asia means working directly with local people rather than external consultants.
- Adapt to local business norms: Doing business in Japan, for example, is relationship-based and subtle; “maybe” often means “no.” In India, negotiations often continue after contracts are signed. Be patient and persistent.
- Partner strategically: As a panelist shared, setting up a joint venture in India was essential for success but required time, trust, and the right people on the ground.
- Use available support: Invest International and Atradius DSB offers not only financing solutions but also in-depth knowledge of counterparties and country-specific risks. Don’t hesitate to reach out early in the process.
Key takeaways for doing business in Africa
Africa offers vast opportunities for Dutch entrepreneurs, driven by rapid population growth, urbanisation, the need for agriculture, transport, and energy. But those opportunities come with real challenges: geopolitical instability, climate risks and currency issues. Still, as many countries move toward greater self-sufficiency, Dutch expertise and technology are increasingly in demand.
Opportunities in Africa
- Rapid population growth in countries like Kenya, Nigeria, and Ghana is fueling demand in sectors like agriculture, transport, water and infrastructure.
- Local governments are investing in food security and self-sufficiency, creating demands for Dutch agri-tech solutions.
- High demand for transport vehicles due to increased agriculture and mining.
- Growth in renewable energy (e.g. solar projects) and water infrastructure, particularly in West and Southern Africa.
Tips for entrepreneurs looking to do business in Africa
- Invest in relationships: Visiting clients, seeing operations on-site, and building trust over time is essential. “The strength of the relationship is a key success factor,” noted one panelist.
- Be present locally: Work with a local partner to better understand the market and share responsibilities, especially in distribution.
- Don’t focus on one single country: Don’t rely on a single country, political and financial volatility can disrupt business.
- Start due diligence early: Understand how your client will pay, confirm hard currency availability, and clarify contract details upfront.
- Use expert support: Institutions like Atradius and Invest International help de-risk transactions, especially for SMEs.
Key takeaways for doing business in the Middle East
Despite ongoing tensions and structural challenges, several countries in the Middle East and North Africa (MENA) region are experiencing steady economic growth. Investments in sectors like infrastructure, agriculture, and climate resilience — particularly in countries like Morocco, Egypt, and the UAE — are creating opportunities for Dutch businesses, especially those offering sustainable solutions.
Opportunities in the Middle East
- Strong growth forecasts in Morocco, Egypt, Lebanon, and the UAE, supported by reforms and international investments.
- Morocco is investing in climate-resilient agriculture, offering openings for Dutch agri-tech and water management solutions.
- Egypt is recovering through international support and economic reform, opening the door for infrastructure and industrial projects.
- Infrastructure-driven development, is creating demand for advanced technologies and services.
Tips for entrepreneurs looking to do business in the Middle East
- Be patient and well-prepared: Regulatory processes can be lengthy, and compliance with ESG standards is increasingly expected.
- Mind financial restrictions: In some countries, foreign currency shortages and import restrictions can impact payments.
- Use financial instruments: Given the region’s risks, tools from Atradius DSB and Invest International can help mitigate uncertainty and support long-term engagement.
Key takeaways for doing business in Latin America
Latin America offers a mix of promising opportunities and structural challenges. While only one country in the region is formally part of the Netherlands’ “combination countries” strategy (trade + development), the Netherlands maintains strong economic ties with key partners such as Brazil, Argentina, Mexico, and Colombia. Dutch businesses are well-positioned in sectors like agri-food, energy transition, and innovative materials — but success depends on local knowledge, patience, and the right partnerships.
Opportunities in Latin America
- Strong trade relationships with Brazil, Argentina, and Mexico, despite political shifts.
- Chile is emerging as a clean hydrogen leader in the region.
- Brazil is the world’s top agricultural exporter, offering potential for agritech, reforestation, and logistics.
- Colombia is a key exporter of flowers and shows demand for logistics and processing tech.
- Suriname is opening up in agri-food and bio-based innovations, with opportunities in bioplastics and bioethanol.
Tips for entrepreneurs looking to do business in Latin America
- Engage early with embassies, consulates, and local networks such as Holland House in Colombia — they act like local chambers of commerce and offer valuable support.
- Understand the culture and political context: Navigating bureaucracy and regulations takes time, especially in countries like Argentina.
- Be present and partner locally: Regional knowledge and on-the-ground presence are key to success — “half the work is done if you get this right.”
Ready to take the next step?
Whether you’re exploring opportunities in Asia, Africa, Latin America or the Middle East, one thing is clear: local presence, cultural understanding, and the right financial tools make all the difference. Invest International, Atradius DSB, and OHV work together to support Dutch businesses with tailored export financing and risk mitigation solutions — from small transactions to complex international deals.
Curious how export finance can support your business abroad?
